Chapter 4: Marketing With Facebook

    In chapter 4 an important topic that the book talks about is how to utilize Facebook advertising. Social media is not only for networking but also can be used as a valuable sales channel. Facebook's advertising is a good way for businesses to help reach their target audience. 
    
    Most social media marketers say that Facebook has the best ROI of all social platforms. It is also the most popular social media advertising platform today. Meta is one of the biggest parts of this. The Meta Ads Manager is a tool for creating and managing ads on Facebook. Through the ads manager businesses can run, target, budget and measure how ads perform. 
    
    Meta for marketers, is what makes Facebook a desirable platform because of its targeting options. Some of these targeting options are locations, age, gender and languages. There is also detailed targeting. This allows marketers to include and exclude people from an audience on criteria such as demographics and interests. 

    I believe that Meta is huge for Facebook and really allows marketers to reach their target audience. It is more detailed than a lot of other platforms. This is what brings in marketers to use Facebook more than other social platforms. I also believe that Meta will continue to grow and will be even more detailed and strategic in helping companies market. 

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