LinkedIn

    LinkedIn was founded in 2002 by Stanford graduate Reid Hoffman. He founded the platform with the idea that people needed a platform to take control of their professional lives. By 2004 the platform had reached over a million professionals and reaching 10 million by 2007. Today LinkedIn is known as the world's largest professional network with over a billion users in over 200 hundred countries worldwide. LinkedIn is a platform used by professionals to stay connected, apply for jobs, and interact with other businesses, recruiters, and customers. 

    LinkedIn is not only used for personal brands and networking it is also a good platform for brands to build relationships with both employees and customers. With over 75 million company pages on LinkedIn the platform is the number one channel for B2B marketers to distribute content. The platform is also known as the most trusted platform for consumers. For brands looking to gain consumer trust through content LinkedIn is a good platform to use. 

    When creating content on the platform there are some guidelines that you may want to follow. The first is to keep posts short. The post should be 150 characters or fewer and entice followers to click to learn more. Another thing to keep in mind when creating content is to make it creative. To stand out on the newsfeed it needs to have stopping power. Things such as a thought-provoking question, or by making the post personal to a specific audience. It is also important to post regularly and at optimal times. LinkedIn recommends that you post updates on company pages at least once a day. Since LinkedIn is for professionals and professionals tend to use the platform during working hours it is best to post on the weekdays. 

    With the popularity and growth of LinkedIn's professional community combined with the growth of written content, LinkedIn is a great place to follow and engage with businesses and influencers. Lots of businesses have looked to take advantage of not only connecting with other brands but also connecting with their consumers.  Many young professionals also look to take advantage of this. Being active and engaged on LinkedIn can help find an opportunity for an internship or job. If you are someone who is looking to grow professionally LinkedIn is the platform for you. 

Comments

  1. Grant IsraelNovember 6, 2024 at 10:45 AM

    As a young professional, checking LinkedIn has become part of my daily routine. Over time, I’ve focused on building my presence on the platform, which is a great way to share accomplishments, industry updates and, connect with others. LinkedIn has proven to be a valuable tool for networking and staying informed about trends in my field. It offers a unique space to highlight milestones and engage with peers, making it an essential part of my career development.

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