Marketing With Instagram

    Instagram was founded in 2010 by Kevin Systrom and Mike Kreiger. They started it based off of their passion for photography and sharing it on a platform that is easy to use and centered around photos. Within 9 months of the launch of the app, Instagram was able to attract 7 million users and by April 12th they were able to pass the 30 million mark. The app would gain the attention of Mark Zuckerberg and Facebook and just 2 years after the release of the app Facebook would purchase the app for $1 billion. Today Instagram has an astounding 2 billion monthly active users. 

    With this Instagram is also a popular social media for businesses. About 71% of US businesses are active on Instagram. A business Instagram account offers the same features as a personal profile but with the added benefits of powerful analytics. These benefits include the ability to create Instagram ads, add contact information, industry information, and a business address directly to the profile section. 

    Instagram is the second most popular social media for advertisers. Instagram advertising audience overview reveals that marketers can potentially reach 1.65 billion users with their ads on the platform. Since Meta owns Instagram the platform offers many of the same ad types targeting options and ad objectives. Some of these include location, demographics, custom audiences, lookalike audiences, interests, behaviors, and automated targeting. 

    With this in mind, Instagram is a great platform for businesses to grow. They can reach millions of people with their ads and marketing. Instagram especially being for a younger demographic can be beneficial for businesses as well. Many people of the younger demographic are more willing to order from a business off the app than the older demographic. With the reach that Instagram has it is crucial as a business to be active on the platform. 

Comments

Post a Comment

Popular posts from this blog

Senior Year!

      As we start our first week of classes, it brings a lot of excitement and emotions. I am now a senior here at Ohio Northern, and looking back, it has gone a lot faster than I could've expected. From being a freshman who had no idea what he was getting himself into, to now being a senior trying to enjoy every last moment of my last year. Just four years ago, I didn't know how much I would come to love this university and the memories that I would make from it. Ohio Northern has brought me lots of friends and good times that will last a lifetime.     If I were asked to give an underclassman advice, I would tell them to enjoy every moment and try new things. As a member of the football team, I feel that being involved in it has helped me meet many different people and experience amazing memories with them. Whether it is a sport or a club, make sure to get involved in something where you can meet new people. I would also say to try new things. Don't be afraid t...
Read more

Bye Week

     Going into last Saturday's matchup against Heidelberg, we knew how much this game meant not only because it was Senior Day, but because we were coming off a tough loss the week before. The feeling all week in practice was that we had something to prove. We wanted to show everyone what Ohio Northern football really is.      From the first snap, there was a different energy on the field. Our defense was able to set the tone early, flying around and making big stops, and the offense fed off that momentum. We executed the game plan the way we knew we could, hitting some big plays and running the ball well. Every drive felt like we were building toward something bigger, and when we were able to take a 19-7 lead going into halftime, we felt pretty confident that we could continue that going into the second half.       What stood out most was how complete a team effort it was. Every position group stepped up, special teams pinned Heidelber...
Read more

Week 5

     Last Saturday’s game at Wilmington was a reminder of what we already knew about playing in the OAC: there are no easy wins. We came away with the victory, but it was a much tighter game than we expected, 41-35. Credit to Wilmington; they played with a lot of fight and pushed us for the four full quarters. Even though we weren’t as sharp as we wanted to be in certain areas, we stayed together as a team, made plays when needed, and found a way to finish strong.      Games like that are humbling in the best way. They show us that no matter who the opponent is, we can’t take anything for granted. We have to bring our best every single week. The margin between winning and losing in this conference is small, and last Saturday proved that once again.      Now our focus turns to one of the biggest challenges on our schedule: Homecoming against Marietta. There’s already a lot of energy on campus with Homecoming week, but having a matchup like thi...
Read more