Gage's Game

    In chapter 4 an important topic that the book talks about is how to utilize Facebook advertising. Social media is not only for networking but also can be used as a valuable sales channel. Facebook's advertising is a good way for businesses to help reach their target audience.           Most social media marketers say that Facebook has the best ROI of all social platforms. It is also the most popular social media advertising platform today. Meta is one of the biggest parts of this. The Meta Ads Manager is a tool for creating and managing ads on Facebook. Through the ads manager businesses can run, target, budget and measure how ads perform.           Meta for marketers, is what makes Facebook a desirable platform because of its targeting options. Some of these targeting options are locations, age, gender and languages. There is also detailed targeting. This allows marketers to include and exclude people from an aud...

     This past weekend was a big test for the Ohio Northern Football Team. Our big test was playing our rival Heidelberg. This is a game that ONU has not won much in recent years. This was a big test to see where we are this year and make a statement in conference play. We knew that most people did not expect us to win but we have that confidence that we can compete with any team.      The game between us and Heidelberg is not just a game but also has a special meaning. It is called the Bendo Bowl and is named after two brothers who tragically died within a few years of each other. One was a coach here at ONU and the other at Heidelberg. A coach on our staff worked closely with one of the brothers and he talked about it the day before our game and really gave us a motive to want to win. He told us to find our motivation and take it on the field with us.      Going into the game we started off strong and would be up by a couple points at the h...

    With the way that technology is rapidly changing businesses are constantly finding new ways to stay ahead of the curve with new and innovative marketing strategies. Social media is an important tool that allows businesses to provide content to their target audience.           A great example of a business using an innovative marketing strategy is Chipotle. Chipotle was one of the first bigger brands to take a chance with marketing on TikTok. Its #ChipotleLidFlip has generated over 240 million views and its second #GuacDance was able to generate 430 million video views. Chipotle creating fun content on TikTok has allowed them to reach their younger consumers which would lead to a 14% revenue growth.      Another brand that does well with innovative marketing strategies is Nike. In recent years they have been able to tap into the mood of the public while inspiring people through the power of sport. Their 'Play for the World' campa...

      Lately, a big topic has been player safety in the NFL. Concerns about injuries have been around for a while, but with new studies and technology, the concerns have only grown. Every Sunday we see a variety of new injuries to players. This has been a concern and a talking point on what can be done to help prevent these injuries.      One of the most recent big injuries involves quarterback Tua T agovailoa. Tua is the quarterback for the Miami Dolphins and has recently sustained his 3rd concussion in the past two seasons. The first two had caused major controversy. What happened was he had hit his head in what looked like a concussion but was diagnosed with a "back" injury and was cleared to play just four days later on a Thursday night football game. That night he would sustain a very bad concussion which would make it two in the span of a week. This was very scary and would lead him to be out for a few months. The 2023 season went by and he was fine a...

     Deion Sanders once said, "If you don't believe in yourself how will somebody else believe in you". Deion Sanders is someone who is often in the media as he is a big personality and head coach of the University of Colorado football team. Deion Sanders is someone I follow and seeing this quote is one that struck me and really stuck with me this week.            This week I have started to realize that I often lack confidence. This lack of confidence is hurtful to my performance in whatever I do. Whether it is class, football, etc. having a lack of confidence is detrimental to what I do. I know that I and many others often struggle with having confidence in ourselves. I believe that a lack of confidence does not allow us to perform at our fullest potential.        Many people when they hear the word confidence often mistake it for being cocky or arrogant. This is not always the case. Often times it is the confidence...

     Often when we talk about social media in class, I connect it to social media in the sports industry. I do this because this is what I consume when I am on social media. I also do this because I one day want to do social media for a professional sports team one day. After being asked to create a podcast on social media, I knew I would cover the topic of social media in the world of sports.     For my podcast, I was able to have Chase Coburn on. Chase is a student here at Ohio Northern and has worked with both the football and lacrosse teams and helped run and create content for their social media. He also currently is an intern for the Premier Lacrosse League.         My first question for Chase was what got him into doing social media for sports teams. He told me that he always saw the graphics that sports teams would post and he was always interested in sports media. He also talked about how he was an athlete in high school and it ...

      In chapter 12 topic that I found interesting is the section about vlogs. A vlog is a blog in video format that involves a vlogger, someone who is talking to the camera and sharing their everyday activities. In the book, it says that vlogs were first introduced in the early 2000s but boosted in popularity when YouTube was launched in 2005.         Today vlogs are one of the most popular types of video content. One reason that it is so popular is that the viewers get an in-depth look into another person's life. Another reason that they have become popular is due to social media. Social media have made it easier for creators to put out their vlogs and for others to see them.      With the popularity of vlogs, many brands have taken advantage of the popularity of them by partnering with well-known vloggers. These vloggers may promote or talk about a brand and their products which can be seen by a variety of audiences. This is ofte...

      A lesson that I have learned this week is that change can be good. Lots of people including me may often be scared of change. Many of us don't like the thought of it and like our daily routine. Even though change can be scary it can also be for the better. This is a lesson I would learn throughout the week.      Throughout the week change was a topic that was often on my mind. It first started with football. As I thought about our upcoming game to kick off our season I thought of the significant changes we have gone through as a team. The biggest change is our coaching staff. Our coaching staff for the most part are all new to Ohio Northern this year. This can have challenges as it means a new way of doing things. New system, new team goals, etc. For the most part, the team has embraced this change and is ready for our new chapter that kicks off this Saturday against Franklin. Going along with change for the team I have also gone through personal chan...