Gage's Game

     LinkedIn was founded in 2002 by Stanford graduate Reid Hoffman. He founded the platform with the idea that people needed a platform to take control of their professional lives. By 2004 the platform had reached over a million professionals and reaching 10 million by 2007. Today LinkedIn is known as the world's largest professional network with over a billion users in over 200 hundred countries worldwide. LinkedIn is a platform used by professionals to stay connected, apply for jobs, and interact with other businesses, recruiters, and customers.      LinkedIn is not only used for personal brands and networking it is also a good platform for brands to build relationships with both employees and customers. With over 75 million company pages on LinkedIn the platform is the number one channel for B2B marketers to distribute content. The platform is also known as the most trusted platform for consumers. For brands looking to gain consumer trust through conten...

 On Saturday, we played a big game against Mount Union. We knew it would be a challenge, but it also presented a huge opportunity. The opportunity was to beat the #3 team in the nation and end a 70-game regular-season win streak. We started the first half off strong and would go into halftime only down 14-7. We were able to get a lot of stops on defense and get some offense going. We knew that our defense needed to limit our mistakes and the offense needed to come out strong in the second half. We continued to make stops throughout the third quarter but we unfortunately could not get much offense going. The fourth quarter came around and the mistakes continued to hinder our performance and we would ultimately lose 42-13.     This upcoming Saturday we have another big challenge in John Carrol. John Carrol started off the season 0-2 to two very good teams in Wisconsin Whitewater and Mount Union. After that, they have since not lost a game and are sitting at 4-2 and second i...

      Snapchat just like many other successful platforms was first founded on a college campus. At Stanford Reggie Brown, Evan Spiegel, and Bobby Murphy created the app. It started with the idea of creating an app with disappearing pictures. It first launched in July of 2011 known as Picaboo and then changed to Snapchat in Septemeber of the same year. Today more than 406 million people use Snapchat daily and over 750 million monthly.      Today Snapchat helps businesses reach new audiences, raise brand awareness, and drive action. Snapchat is a great way for businesses to reach a younger audience as many high school and college students use the app frequently. Advertising on the platform has proved to be very successful. Snap ads receive twice the visual attention as Facebook 1.5 more than Instagram and are 1.3 more times effective than Youtube.      When posting content on Snapchat it is important to post short and fun content. Content such ...

 This past Saturday resulted in a close 42-41 win against Capital University. We felt we should've played a lot better in this game, but we were able to sneak out with the win. The game started off and Capital was able to capitalize on our mistakes and take a quick 14-0 lead which caught us by surprise. We were not playing to our standards and not executing our game plan the way we should've. We struggled in the first half and would go into halftime down 27-21. Coming out of halftime we would begin to pick things up. Our offense started to get going and our defense started to make fewer mistakes. We would keep battling back and forth and would go on a drive with less than 4 minutes left to take the lead. Capital had the ball with 2 minutes left and on 3rd down we were able to get an interception to seal the game. Even though it was a closer game than we wanted we were happy to sneak out of Bexley with a win.      This upcoming week is a big challenge for us and one t...

     X, formally known as Twitter is still seen as a viable platform for businesses to use for marketing. The company stated that X is transforming into an all-encompassing platform that will bring together various experiences. There have been many changes to the platform some of which may affect businesses and how they market on the app.     One of the app's changes is that it is now a video-centric platform. With this change, the app has gained over 100 million daily users, half of whom are Gen Z, the fastest-growing audience on the app. X has also made advertising more relevant, with a 22% increase in total ad engagements. AI will also play a big role in helping the advertising experience. They are looking to improve search functionalities, refine ad placements, and a deeper understanding of customer behavior. X Today is a great platform where businesses can listen and contribute to conversations about their brands, within their industry and even worldwide. B...

     This past Saturday we took a tough and unexpected loss against Muskingum University. This was a game we were very confident we could come in and get a win to bounce back after a tough loss against Marietta. Muskingum is a team we haven't lost to in a few years. They would start the game off strong and jump to a 14-0 lead. After this, it felt that we were fighting from behind for the rest of the game and we lost 42-30. Muskingum came to play and they were the better team on Saturday.       Looking ahead we are halfway through the year and have the toughest part of our schedule ahead. We started off the year strong and are starting to dip down a bit. With the toughest part yet to come this is where we find out what team we want to be. Do we want to pick it up and finish strong or start to give up after a couple losses.      Saturday we have the opportunity to go 4-2 or fall to 3-3. We play Capital which is a team that has struggled th...

    Instagram was founded in 2010 by Kevin Systrom and Mike Kreiger. They started it based off of their passion for photography and sharing it on a platform that is easy to use and centered around photos. Within 9 months of the launch of the app, Instagram was able to attract 7 million users and by April 12th they were able to pass the 30 million mark. The app would gain the attention of Mark Zuckerberg and Facebook and just 2 years after the release of the app Facebook would purchase the app for $1 billion. Today Instagram has an astounding 2 billion monthly active users.      With this Instagram is also a popular social media for businesses. About 71% of US businesses are active on Instagram. A business Instagram account offers the same features as a personal profile but with the added benefits of powerful analytics. These benefits include the ability to create Instagram ads, add contact information, industry information, and a business address directly to the...

     This past Saturday we traveled to Marietta to take on their football team. This was a huge game for us as it was our first big challenge of the season. The game was also played between two unbeaten teams so we were looking to stay undefeated and hand Marietta their first loss. It was also a big game to show the other teams where we were stacked against them in the conference.      Going into the game we were faced with some setbacks. Our starting quarterback was hurt, so we would have to start a freshman quarterback. He is talented and a good quarterback but starting a new quarterback going into this game would be a tough task. Marietta is a very talented and also experienced team. We still felt confident in our game plan going into it and looked to execute it and come out with a big win.      The game started competitively with us both stopping each other on the first few drives. We then would make a mistake on special teams and give th...

     Coming off of a big homecoming win against Wilmington we have our first big challenge ahead of us this Saturday in Marietta. Marietta is a team that went 8-2 in our conference last year and had a successful season. Lots of people are looking at our team and still have their doubts about us. This game in Marietta is our chance to really prove ourselves and extend our record to 4-0.      Marietta is a team that we should have beaten last year. We lost in a close game and felt that we were the better team but ultimately, we could not put it all together to come out successful. Coming into the game we are both 3-0 and looking to use this game as a statement game. Marietta lost their best player after last season but they are returning lots of their team from last year. We also lost a few pieces but still have pretty much the same team as last year.     We feel that we are not only the same team as last year but even better. This is the most unifi...

      For our live tweeting assignment, we were tasked with live tweeting a homecoming event. I have used X before and use it frequently, but I have never live-tweeted an event. Looking at the homecoming events I was trying to decide which one to do because many I could not due to having our football game on Saturday. Looking again at the events I saw that the women's volleyball team had a game on Friday and decided that would be the event I would do.      After choosing that this would be the event I would do, I was excited to attend the match. I have been to one or two games here at ONU but it has been a while. I find the volleyball games here pretty exciting especially when going with friends and cheering the team on. I made sure after selecting this event to give a 24-hour notice on my Twitter that I would be live tweeting the event. Then the day of about 30 minutes before the start of the game I tweeted out that I would start live tweeting at the 7:30 ...